Officine Alfieri Maserati was founded on December 1, 1914, in Bologna, Italy. Since then, Maserati has played a consistently leading role in the development of the spoorts car and its culture. More than a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
However, the history of Maserati involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940, is one of the main events in its history.
But even today, its worldwide reach emanates from its historic Maserati headquarters. Maserati is now a global brand operating in more than 70 markets. Uniquely, Maserati has succeeded in embodying within its cars both heritage and innovation, memory and vision, the past and the future. Its heart may be in its Italian roots, but its eyes are firmly focused on the future.
Today, Maserati pride is reflected in the values that define the marque. In this section, you can relive Maserati’s enthralling history and get to know the people, achievements and cars that have made the brand famous.