The Cultural History of ‘The Addams Family’

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As the spooky clan makes a new appearance on the big screen, a look back on the mystery of their longevity.

   

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The cast of ‘The Addams Family’ poses for a publicity shot.

   

n the summer of 1938, a determined salesman dropped in on a haunted mansion to peddle his “vibrationless, noiseless” vacuum doubling as both a “great time and a back saver” that “no well-appointed home should without.” It was a single-panel cartoon on page nine of The New Yorker fetching the author a tidy $85 sum. It introduced the world to an unnamed brood that will, once again, be returning to the big screen on Friday.

   

Mysterious and spooky and all together ooky, the Addams Family is back, this time as an animated big screen version to deliver Halloween frights for young fans meeting them anew and for old-timers who remember the original cartoons hatched in the twisted mind of artist Charles Addams. Throughout their various iterations, the family has cemented itself in the mausoleum of pop horror culture history, which to some degree is strange within itself. Unlike Dracula, Frankenstein, the Wolfman, or any of the machete-wielding madmen at the multiplex, the Addamses have been both surprisingly difficult to forget but equally challenging to bring back to life.. How exactly did they find themselves in this kooky situation? Let’s fire up the Packard V-12 hearse and take a spin down Memory (0001 Cemetery) Lane…

   

The Father of the Addams Family

   

It might stand to reason that the man behind the family, Charles Addams, was a lost soul with a troubled background who brought his pain to the pages of the New Yorker. But in reality, born in 1912 in Westfield, New Jersey, Addams grew up in a warm, loving household as the only child of devoted parents; his father sold pianos. Charles was known to be a scamp who loved a good gag—a favorite being when he would scare his grandmother by popping out of his home’s dumbwaiter. He once told Linda H. Davis, author of Charles Addams: A Cartoonist’s Life, “It would be more interesting, perhaps, if I had a ghastly childhood—chained to an iron bed and thrown a can of Alpo everyday. But I’m one of those strange people who actually had a happy childhood.”

   

What Addams always had was a love for the macabre (the common descriptor of his work he eventually grew weary of), be it exploring graveyards, trespassing in an abandoned neighborhood Victorian mansion, or drawing German Kaiser Wilhelm II in all manner of graphic death scenes.

   

In high school, Addams fell in love with illustration and ended up at New York City’s Grand Central School of Art. In 1932, while still a student, he sold his first cartoon to The New Yorker, a sketch of a window washer that paid him $7.50.

   

“Addams is one of those rare people who made a living throughout his entire life in the arts,” says Davis, his biographer, from her Massachusetts home. “He was with The New Yorker until the end and it afforded him a glamorous sophisticated life. He wasn’t filthy rich, but he had an apartment overlooking the MOMA scultpture garden, drove a Bugatti and a Bentley, dated Jackie [Kennedy] not long after the assassination, and was always at the top of everyone’s dinner party list.”

   

(Alfred Hitchcock himself once showed up on Addams front door, befriended him, and later name-dropped him via Cary Grant in North by Northwest.)

   

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Charles Addams with a Morticia doll.

   

Throughout his career, Addams cartooned for a variety of publications including Collier’s and TV Guide, and for a time, he retouched crime scene photos for True Detective, the ideal training ground if ever there was one. But The New Yorker was always his first home, especially after his 1940 classic “The Downhill Skier,” put him on the map. And it’s on that magazine’s august pages where he introduced the nation to the lunatics who bear his last name, even though the Addams Family represented just a small percentage of his output. Charles Addams drew some 1,300 New Yorker cartoons, but only 58 of them, almost all in the 1940s-50s, featured the unnamed family who remained anonymous until around the time the television show debuted. Addams’s popular 1959 collection, Dear Dead Days: A Family Album, features the primary six characters, but the television patriarch’s name of “Gomez” didn’t come in until actor John Astin embodied him, much to the chagrin of Addams who preferred Repelli, a play on repellent. (Pugsley lucked out, Addams originally suggested Pubert be his TV handle, but network censors found it too risque.)

   

A couple of the brilliant names we know and love—Moriticia (whom all three of Addams real-life wives resembled) and Wednesday—originated with a licensed 1962 doll collection but on the whole, the Addams Family as we know them today didn’t fully come into being until the television show debuted on ABC on Friday, September 18, 1964, at 8:30 p.m. The question was would the elegant ghastly brilliance on the page translate to the laugh-tracked demands of a prime time situation comedy?